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Welcome to Indiana’s most collaborative and award winning lighting agency.

In genuine appreciation for those A/D clients that have honored us with requesting assistance in their lighting design, we offer the following showcase of collaborative and award winning projects.

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What We Do

Pure Design

Design + Decorative Lighting

Well-designed lighting does not just illuminate a space, it elevates corporate image, productivity, and workplace satisfaction.

  • Decorative Lighting
  • Specialty & Feature Lighting
  • Accent & Highlight Lighting
  • Retail & Hospitality Lighting

Pure Function

Commercial + Industrial Lighting

We offer a wide variety of LED lighting products for any commercial application, in all levels of performance and price.

  • Commercial Lighting
  • Industrial Lighting
  • Education Lighting
  • Healthcare Lighting
  • Site Lighting

Lighting Controls

Make Efficiency Your Future

Lighting management doesn’t just create efficiency, it creates intuitive environments for those that work in them.

  • Commercial Lighting
  • Healthcare Lighting
  • Education Lighting
  • Retail & Hospitality Lighting


Calculations & Load Verification

While LED’s have become more mainstay, not all technology is created equal.

  • Photometric Analysis
  • 3-D Photometric Rendering
  • Quantitative Analysis
  • Feature Studies

As an Architectural Photographer, I’ve come to recognize and appreciate Melinda’s signature in lighting design; while each project maintains its own unique style, the distinct consistency of light levels and color temperature throughout the space eliminates the need for copious supplemental fill light. From an illumination standpoint her ability to use light to compliment the designer’s aesthetic intent, and yet maintain consideration for the end-user’s visual comfort, is very evident in the projects I’ve had the pleasure of photographing.

Russ RicheyProfessional Architectural Project Photographer

I can’t say enough great things about Traci Ashcraft; she is knowledgeable about her products, organized to a fault, always available to help and very easy to work with. She is also crazy responsive, which is hard to come by in our busy culture. Traci is a wonderful advocate for our design profession and is very involved with industry events. Traci is the definition of a GREAT salesperson.

Randy VetchPrincipal – Rowland Design

Product Design Videos

Successful innovation involves a level of prediction; being aware of demands, and technologies that are likely to emerge in the future, can produce unique opportunities for ground breaking design. Our video library showcases how many of our partnering manufacturers utilize solution based engineering, and world renowned designers, to predict future lighting trends.